Ideas That Have Taken Root

How to increase website traffic

My fellow marketers and those whom aspire to be; If you have not already encountered a situation in your professional career where you’ve been asked to drive more traffic to a website instantaneously, than you’re lucky, but be prepared as it may happen. I was recently asked by a friend how to do just that [...]

Respect Your Customers’ Inbox

For today’s top brands the number one tool for customer retention remains email.  An enabler of both active and passive engagement and an integral part of any successful cross channel campaign; email informs customers of product enhancements, communicates valuable offers and shows your customers that you’re listening to them (or at least paying attention to [...]