My fellow marketers and those whom aspire to be; If you have not already encountered a situation in your professional career where you’ve been asked to drive more traffic to a website instantaneously, than you’re lucky, but be prepared as it may happen. I was recently asked by a friend how to do just that [...]
The Value of Context in Marketing
February 3, 2012 By Leave a Comment
Just finished reading Why Context Is King in the Future of Digital Marketing an article by Jonathan Gardner, director of communications at Vibrant Media. It’s a great follow-up to my 1/31 post on Making the Most of Seasonal Events. Three key take-aways from Jonathan’s piece: 1. When developing your marketing message, think about where your audience is [...]
Welcome. Friend, colleague, client or stranger. My name is Isabel Howell and Seedling Concepts is where I take time to explore and develop ideas that have taken root in my life.